I had lunch with an architect last weekend. During our conversation, I told her that there should be a law that stated that anyone who designs a living space for humans must live in it for at least a year after being built. That way, they will learn how to put humans at the centre of their practice. This came about because I was telling her that I just moved into a new flat, and one of its most interesting features is that if I go to the loo with the door open the people from the building across the street can see me in all my glory. Nowadays, we are too focused on maximising income and minimising costs. But, what about humans?
You see the same happening with the leaders of our communities. We elect people who are supposed to represent us, but when the time comes they only respond to the needs of those who contributed economically to their campaigns. Not even to the needs of the people who voted them in.
This has become very evident during the times we are living. I reckon there should also be a law that forced all politicians in power to personally console the families who have lost someone during the pandemic. Maybe that way their decisions would be more human-centric.
As creatives, how can we make sure that the work that we create is human-centric? If we are designing or creating something that will be used for human consumption or appreciation, we must take into account humans while our ideas are still on the drawing board.
People, environment and business must always go hand in hand. What sense does it make to bring something into the world that doesn't have humanity at heart? And when I say humanity, I include everything that humanity needs for the survival of the species. If there is no planet Earth, there is no human race.
Creating something that will have a negative impact on the world, or working in environments where humans are mistreated, or engaging in practices that put the planet and all its species at risk shouldn't be excused anymore.
Start by asking yourself some questions:
Is the work that I'm creating improving human lives? How am I portraying the people in my images? Am I representing them well? Am I unfairly profiting or taking advantage of the people in my work? Who's my work helping? What is the message that I'm sending? Some of these questions have answers that must be assessed on a case-by-case basis, but there are behaviours in the photography and creative world that have been tolerated for a long time and that now are being put under scrutiny. Such is the case of leading photographers from the world-renowned agency Magnum and the way that they have profited from victims of exploitation in the name of art.
Is my work causing harm to the planet? Am I using processes or materials that have a negative impact on the world? Could I be doing something to reduce my impact on the environment? I am aware that, at first, some of the answers to these questions might not be obvious. But even taking small steps towards a more environmentally friendly practice can go a long way.
Is my work being used in detriment of humanity? Sometimes we get commissioned to create work that will be used by others to promote their products, services or agendas. Are we responsible if the work that we created is used to promote practices that harm humans or the planet? This is something that sometimes it's completely out of our control, but choosing to work only with like-minded ethical and sustainable partners will reduce the chances of this happening. What if I need the money, you may ask? That is a question that only you can answer.
You don't have to be an activist or a volunteer to contribute to humanity. You don't have to work for an NGO or a non-profit, you don't even have to support charities. All you have to do is take the time to think about other humans and the planet when making all your decisions.
Paraphrasing JFK, ask not what the world can do for you – ask what you can do for the world.
Image caption: this is how neighbours keep their windows open during windy days in our newly built flat.
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