Shooting An Interchangeable Bra Campaign

A few months ago we partnered with La G Productions and Space Model Management to shoot the summer campaign for The Bra Lab, a California brand that created and patented the first interchangeable bra. This was our first time working with La G Productions and The Bra Lab and we are very grateful for the opportunity they gave us to shoot their designs.

The Bra Lab designs for the sleek and classy woman who’s willing to show off her assets and flaunt her style. A woman who likes a fashion forward and functional outfit. The concept of the shoot was to represent this woman in a very editorial but realistic way. We shot the location part of the photoshoot in a very classic London home in Notting Hill and the studio part in Shoreditch. The models, makeup, hair and styling were provided by Space Model Management.

We can’t wait for the release of the full campaign and are very much looking forward to working with this amazing crew again! As usual, we leave you with a few behind the scenes photos.

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