Last week, I finished the sustainable production training run by AdGreen and offered to creative departments, ad agency production departments, production companies for motion and stills, and crew. AdGreen enables the industry, wherever the activity is, to act for a sustainable future and reduce emissions from productions. Its founding partners include leading industry players and key trade bodies such as the Association Of Photographers - AOP, of which I am a member.
The training offered by AdGreen is aimed at uniting the industry to eliminate the negative environmental impacts of productions and enable the community to measure and understand waste and carbon impacts. The training session is an opportunity for those working in productions to understand the key challenges we face, as well as what can be done at every level to promote environmental sustainability.
The session covered everything from the global environmental issues that we are facing, such as the millions of people displaced by climate change and the rapid extinction of species, to the industry’s impact and what reductions need to be made in our productions to counteract the climate emergency. We also learned from some interesting case studies how to measure our carbon footprint and what are the key things to think about when putting productions together.
If you are interested in learning more about AdGreen, including case studies, tips by activity area and company type, you can visit their website weareadgreen.org.
Do you like what you just read? Consider becoming a patron on patreon.com/jccandanedo where you can learn more about my creative process and the stories behind my images. I’d love to have you as part of my Patreon community.
Subscribe to my weekly blog posts here! You may subscribe to the audio version wherever you get your podcasts.