Photography projects are an integral part of a photographer's career. As a commercial photographer, you want to show your potential commissioners not only what you have been paid to do in the past but also the type of work that you like doing. However, I've met photographers who don't believe in personal work or who tell themselves that they don't have the time to embark on it. What if apart from building your portfolio you could also learn something new?
Every time that I shoot a photography project, I learn something new about me, about my craft and about the people or the topic that I'm working on. Here is a list of 8 things that I've learnt from working on my photography projects:
Brexiters. This was the first portraiture personal project that I worked on. Before embarking on this project, I had been working on personal projects where I didn't involve other people (i.e. urban landscapes, abstract). When I saw on the news that the Brexit vote had won, and how the white uneducated elderly rural population of England was blamed for it, I immediately wanted to find out if what the media was saying was true.
Lesson number 1: personal projects challenge your assumptions. On this project, I learnt that not everyone who voted Brexit fit into the profile described by the media.
Lesson number 2: Just be honest about your intentions and people will support you. I learnt that if you need people to take part in your projects, just by placing an ad online explaining your project and what you are looking for you will find people interested in sharing their experiences with you and taking part on your project.
Crisi. This was my first personal project. I shot it before I even became a full-time photographer. I was really proud of it when I shot it and I had it on my website for many years, until one person who saw my portfolio told me that it didn't fit with the rest of my projects because it didn't involve people. Thus, I took it off my website for many years.
It wasn't until a couple of years ago when I realised that, even if the project didn't involve photographing people it portrayed how businesses were shutting down in a domino effect in my local high street and the absence of people (footfall) is one of the reasons. So, I put it back on my website and since then many people have praised it. I also use it as an example when I have to run workshops about creating personal projects.
Lesson number 3: a project about people doesn't need to show people. I also learnt that the absence of people on a project that speaks about humanity and human issues makes for an interesting visual narrative.
Lesson number 4: putting off your project because you don't have the right equipment is just an excuse. From this project, I learnt that you don't need fancy equipment to shoot a personal project. I shot the whole project on an iPhone 4s.
Catalonia: A Work in Progress. This was my first project that involved photographing a high volume of people living overseas. I was lucky that I knew the country very well because I lived in Catalonia for 14 years. But still, photographing so many people in so many different cities and rural areas took a lot of time and planning.
For this project, I didn't place an ad looking for people interested in posing for me. I relied solely on my network. I wrote a template email and sent it to everyone I knew asking them to forward it to people they knew who they thought would be interested in taking part in my project.
Lesson number 5: our networks are bigger than we think. There is always someone in our networks who knows someone who in turn knows another someone who is willing to give us a hand.
Lesson number 6: timing is everything. The project was appealing to many publications, but it got rejected several times because the situation in Catalonia changed every other day and it was difficult to keep an editorial angle.
De-Stress. This was the first project in which the idea for the topic to be explored came after years of experimenting with an alternative photographic technique. Prior to embarking on this project, I had been experimenting with distressing negatives with household chemicals. I loved the randomness of the technique and the striking results.
When I was approached by The Trampery to work on a collaboration with the members of their community and explore Mental Health in entrepreneurs, I immediately knew that I could use this technique to speak about stress and the de-stressing effects of working in supportive environments. Hence the name.
Also, after the project was published, I was approached by other organisations that liked the concept and visuals and who gave me opportunities to work on other projects.
Lesson number 7: experimenting with different techniques can inform your future projects. Playing around with different techniques until you master them can eventually lead to starting a new project.
Lesson number 8: personal projects open new opportunities. Commissioners pay attention to your personal work to see what motivates you and how you develop your own ideas when there is no brief involved and you are in control.
I am a strong believer in working on personal projects. They have opened so many opportunities for me throughout my career but, most importantly, they have taught me so much and I've met so many interesting people while working on them. Are you stuck with an idea that you don't know how to develop? Let me know in the comments below.
Photo credit: behind the scenes by Tori Dance.
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